Writing an e-book seems easy, at least when it's the kind you give away. All you need is a short PDF that's interesting or useful to potential clients. Yet few lawyers actually produce a good giveaway e-book. I confess to planning a few e-books myself, none of which got far off the ground. I love … Continue reading What Makes a Good Giveaway E-Book
Tag: Carolyn Elefant
Today I am excited to release my latest conversation about lawyers writing and publishing, this time with Carolyn Elefant. Carolyn recently put on a webinar about her experience writing and publishing an e-book that unexpectedly generated a lot of business. I attended and shared notes on Twitter. Then Carolyn agreed to talk with me about … Continue reading Podcast Episode 3—The 7-Figure E-Book, with Carolyn Elefant